Kentucky Performing Arts
Kentucky Performing Arts (KPA) is the premiere organization for performances in Louisville, Kentucky. The brand needed an updated design system that worked in a digital ecosystem and better reflected the business. I contributed to the rebrand of KPA with my team, including brand strategy, identity creation and brand guide, and digital and print collateral.
Images used with permission | © VIA Studio
Year
2019
Skills
Brand strategy, identity guidelines, print, digital, environmental design
Awards
2019 AIGA Louisville Design Award
Contributing team
Morgan Plappert, Jo Beth Fink, Kelly Scheurich, Ben Wilson
Collateral
Ticket redesign
I redesigned print and e-tickets, incorporating a consistent grid and utilizing high-contrasting text hierarchy. E-tickets prioritize important info 'above the fold' of a standard sheet of paper.
Digital assets
A glitching text animation communicates a broken link in a delightful way.
Environmental graphics
I designed touchpoints throughout venues with messaging and graphics. Elevators use the logo mark to represent stage curtains that ‘open up’ on interior doors.
Brand guide
The brand guide defines how to use the brand and communicates the brand’s essence.
