Global Skills Report 2024

The Global Skills Report (GSR) is a premier report in the tech education industry and is part of Coursera’s top-performing enterprise campaign. The report draws on global data from Coursera learners across 100+ countries and provides insights for businesses, governments, and higher ed institutions.

I led the design of the report, including concepting the key visual, layout of the 81-page primary report and 6 regional reports, managed reviews with stakeholders, and provided art direction across campaign assets.

The Global Skills Report 2024 garnered over 30K downloads, 353 pieces of press coverage, 3.8K+ MQLs, and generated over $3M in pipeline and 55 SALs.

Skills
Publication design, design management, art direction, campaign assets, digital assets

Year
2024

Contributing team
Bianca Weber, Georgine Hajjar, Chris Georgiades, Tiger Zhang, Heather York

Concept: Trailblazers

The key visual is an abstract topographic map, representing the global data of the report. The continuous line represents unity and global connectedness.

The color selections are pulled from Coursera’s color palette, but are differentiated enough to create a unique look and feel.

Regional reports and assets

For regional reports and regional assets like email headers, the topographic map moves to highlight the selected region.

Global report design

Campaign assets

Art directed

  • Trailer video

  • Organic social carousels

  • Paid social

  • Internal social images

Designed

  • Microsite assets

  • Global & regional email headers

Next

Report Design System