Global Skills Report
The Global Skills Report (GSR) is a premier report in the tech education industry and is part of Courseraβs top-performing enterprise campaign. The report draws on global data from Coursera and Udemy learners across 100+ countries and provides insights for businesses, governments, and higher ed institutions.
I led the design of the report, including concepting the key visual, layout of the 81-page primary report and 6 regional reports, managed reviews with stakeholders, and provided art direction across campaign assets.
Skills
Publication design, design management, art direction, campaign assets, digital assets
2026 global report
The global report was adapted for 6 regional report.
Contributing team
Bianca Weber, Georgine Hajjar, Chris Georgiades, Tiger Zhang, Heather York
2025 global report
As of 10/6/25, the 2025 report has garnered over 17,000 downloads, 1,800 MQLs, 27 SQLs, 20 SALs, and $641,000 open pipeline.
The global report was adapted for 6 regional report.
Year
2024
Contributing team
Bianca Weber, Georgine Hajjar, Chris Georgiades, Tiger Zhang, Heather York
2024 global report
The Global Skills Report 2024 garnered over 30K downloads, 353 pieces of press coverage, 3.8K+ MQLs, and generated over $3M in pipeline and 55 SALs.
The global report was adapted for 6 regional report.
Year
2024
Contributing team
Bianca Weber, Georgine Hajjar, Chris Georgiades, Tiger Zhang, Heather York
Concept: Trailblazers
The key visual is an abstract topographic map, representing the global data of the report. The continuous line represents unity and global connectedness.
The color selections are pulled from Courseraβs color palette, but are differentiated enough to create a unique look and feel.
Regional reports and assets
For regional reports and regional assets like email headers, the topographic map moves to highlight the selected region.
Global report design
Campaign assets
Art directed
Trailer video
Organic social carousels
Paid social
Internal social images
Designed
Microsite assets
Global & regional email headers